born this way ad for EDGE Gay Media Network
As part of its dedication to diversity and inclusion in the workplace and the world, Esurance is a strong supporter of the Pride movement and gay rights in general. This dedication runs deep, informing even the company’s rating policies, which has led to the decision to offer the “married rate” to domestic partners — even if the members of the domestic partnership live in one of the (regrettably many) states that don’t legally recognize domestic partnerships.
Hence, this ad, written by myself and designed by senior designer Blair Cerny and design manager Mike Luzzo, which ran in the Edge digital magazine. As with all Esurance ads, the copyright is theirs. I just wrote the words.