Archives: Adobe Creative Suite


I’ve been an in-house copywriter for about 7 years now, having worked at several very diverse companies. But one characteristic that unites them all is the limited range of tools they provide their copywriters. No matter the business type, no matter the target audience, companies seem to think copywriters need nothing more than a functional (read: woefully outdated) version of Microsoft Word and whatever fonts come with the operating system.

Here’re a few reasons why they’re wrong.

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